SOCIAL MEDIA MARKETER
BASED IN VANCOUVER
Hello, I'm Hazel
A marketer in progress,
focused on storytelling, branding,
and human-centered ideas.
About Me
I’m a social media marketing student based in Vancouver.
I’m interested in how brands connect with people through storytelling, visuals, and tone — not just promotion.
I’m currently building my personal brand while learning how thoughtful content and branding can create meaningful engagement.
Experience
Supported digital marketing projects with a focus on social media content creation and performance analysis.
Contributed to planning and executing content aligned with brand messaging, while reviewing engagement data to understand what resonates with audiences and improve overall content effectiveness.
Studied digital marketing and web graphics with a strong focus on hands-on projects and practical application.
Worked on real-world assignments including website building, content creation, and digital campaigns, gaining experience in translating ideas into structured visuals and functional digital assets.
Projects
Student Ambassador Project
Role
Student Ambassador · Digital Marketing Support
Overview
Participated in the Cornerstone student ambassador project, creating short-form video content to introduce the college from a student’s perspective.
The focus was on authentic storytelling rather than scripted promotion, helping prospective students connect with real campus life.
Key Contributions
• On-camera student interviews
• Social media video content support
• Brand tone & visual direction alignment
Video Contest
Role
Intern · Vlog Creator
Overview
Created a vlog documenting my internship experience for a field training vlog contest.
The video focused on portraying real internship life from a student’s point of view, emphasizing authenticity and everyday growth rather than polished or promotional content.
Key Contributions
• Internship day-in-the-life storytelling
• Video planning, filming & editing
• Honest reflection on work experience and learning process
Influencer Marketing
Role
Digital Marketing Intern
Overview
Worked as a digital marketing intern, supporting social media campaigns and brand communication initiatives.
The internship focused on understanding how digital content contributes to brand growth through strategy, consistency, and performance-based decisions.
Key Contributions
• Social media content planning & scheduling
• Campaign support and engagement tracking
• Brand-aligned content direction and execution